Mikel Markuleta

Founder of Ombaia · Co-founder of Sharpa Marketing

Mikel has worked in digital marketing since 2010, starting in social media and online reputation for brands like Coca-Cola, BMW and L’Oréal, and later at media agencies including Dentsu Aegis and Havas Digital. In 2015 he co-founded Sharpa, a digital marketing agency. He holds master’s degrees in Communication Management and Web Analytics, co-authored the book “Marketing Online: Estrategia y táctica en la era digital” (ESIC), and teaches at universities (UPNA, ESIC, Mondragon) and professional bodies. He now builds Ombaia, an AI marketing platform for B2B.

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